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Meet Africa’s Youngest Blockchain Entrepreneur: Token Media’s Elisha Owusu Akyaw

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Youngest Blockchain Entrepreneur

In Africa, the number of entrepreneurs working on cryptocurrency and blockchain businesses is on the rise due to a growing global appetite for blockchain-based solutions and crypto-commerce. An example of this would be the story of Africa’s youngest blockchain entrepreneur, Elisha Owusu Akyaw.

Becoming a Blockchain Entrepreneur at a Young Age

Elisha is the founder and CEO of Token Media, a Ghana-based cryptocurrency marketing company. Founded in 2017, the company aims to assist new and existing blockchain projects to reach their target audience using global best practice marketing solutions.

Token MediaInterestingly, most people would agree that Elisha does not fit the profile of your typical entrepreneur. The 16-year-old is looking to carve his own niche in advertising with a particular focus on blockchain projects, at a time when his peers are mostly concerned with school or other social activities. He first came across cryptocurrencies on TV, fell in love with the technology and decided the opportunities presented in the space were too good to be ignored.

About what developed his interest in cryptocurrencies he mentioned this in an interview with BitcoinAfrica.io,

“I got into the cryptocurrency space after I saw a news item about bitcoin on TV and then decided to check it out. The idea of financial freedom and an entire economy based on the blockchain appealed to my curiosity, which caused me to investigate about bitcoins and cryptocurrencies as a whole. After research, I then looked at how I could apply my skills in the field and later joined the DASH community and started the first DASH commercial blog.”

Establishing his Mark on Blockchain Advertising with Token Media

Elisha’s foray into digital currencies could not have been at a more opportune time when big players like Goldman Sachs and Google recognise the untapped potential of blockchain technology. Meanwhile, startups are developing other uses for blockchain technology to secure information from tampering and allow users to access the entire record of transactions.

Elisha identified the need for PR services for established companies as well as new market entrants. With this in mind, Token Media was conceived. He states his inspiration for starting the company was,

“I watched a lot of cryptocurrency related videos and I remember watching one that spoke about bringing businesses from other industries into the blockchain industry, which got me thinking about a PR solutions company. After the boom of ICO’s and the popularity of cryptocurrencies, the need for proper marketing services in the space has become very important which lead to the birth of Token Media. Our solutions are unique because we blend affordability and quality.”

Token Media offers a variety of services primarily in public relations, ICO marketing, and social media management. Under public relations the company creates, publishes and distributes press releases, working with notable partners such as BTC Manager, Merkle, and Hongico just to name a few. With ICO marketing, the core activities are public relations and investor relations. Social media management involves spreading the message about various blockchain projects on popular social media channels.

According to Elisha, the company which began operations in June last year has so far worked with several clients such as PIVX, Komodo, Local World Forwarder, and SmartCash. Token Media has helped raise over $40 million in token sales through its marketing services and has worked with cryptocurrencies with a combined market capitalisation of over $1 billion.

While this may seem impressive for a company less than a year old, for Elisha this is just the beginning,

“In the future Token Media aims to be more than a marketing solutions firm. We are working on new projects that include an initial coin offering startup platform, content distribution, and creation on the blockchain and a blockchain related content platform that integrates all media formats,” he said about his future plans.

Challenges Faced and Advice to Aspiring Entrepreneurs

However, a journey into entrepreneurship is not without its hiccups and blockchain businesses are no exception. For Elisha, a persistent problem has been the presence of few platforms in Africa with cryptocurrency integration which makes moving money around quite hectic. Until recently he couldn’t find a decent cryptocurrency exchange in Ghana that offered excellent services with reasonable fees.

With cryptocurrency adoption in the continent still at its infancy stage, most Africans have to contend with international peer-to-peer exchanges like Localbitcoins and Remitano to buy and sell cryptocurrencies. While the exchanges support millions of dollars in trades every day, users are often faced with above market rate prices when buying bitcoin and other digital currencies. Lately, though, we are seeing more localised exchanges coming up across the continent that supports local currencies.

However, the biggest challenge according to Elisha has been unpredictable nature of market regulators. He says,

“Another problem that is getting bigger is the silence on the part of most governments on the continent on the regulation of cryptocurrencies. Regulators on the content seem not to understand the fundamental concepts of blockchain technology and may take rushed decisions that will hamper the growth of the blockchain industry in Africa. As an entrepreneur, it makes it hard for me to plan with this high level of uncertainty at play.”

The reality is the legal status of cryptocurrencies remains undefined in most African countries with regulators regularly sounding warnings against its use. The lack of a policy framework pertaining to digital currencies creates an environment of uncertainty for blockchain enterprises and hampers digital currency innovation across the continent. Hopefully, African governments which are more receptive towards blockchain technologies will involve stakeholders like Elisha in coming up with structures that can assimilate cryptocurrencies into local ecosystems.

For now, the Accra-based entrepreneur has split his time between growing Token Media and his studies. His advice to other young aspiring African cryptocurrency entrepreneurs is:

”There is a lot to be done in the blockchain space in Africa. Identify the problems around you, fix the problem and you will have a winning project or product in your hands. Let’s all work together to bridge the gaps on the continent, educate the masses and help the continent grow.”

Bitcoin

Is Egypt Finally Warming Up to Bitcoin?

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Egypt Warming Up to Bitcoin

A new banking law has given the Central Bank of Egypt (CBE) the right to ban the establishment, promotion or operation of platforms issuing or trading cryptocurrencies without acquiring the required licenses. However, this move suggests that the country is softening its stance on bitcoin as it enables crypto startups to operate under an official license.

The New Banking Law

Best Cryptocurrency to Invest inAccording to an unnamed official source that spoke to MENA news agency, CBE’s Board of Directors has the right to regulate cryptocurrencies and demand for multiple licenses under the new draft bill. The draft bill acknowledges the importance of financial technology, keeping pace with global banking changes, and leveraging modern technology to provide financial and banking services.

“The new law provides legal authority for the electronic authentication of bank transactions, electronic payment orders, and transfer orders as well as for the electronic settlement of checks and the issuance and circulation of electronic checks and electronic discount orders provided that Board of Directors of CBE issue rules and procedures regulating all the aforementioned actions,” the source said.

Furthermore, these electronic means will have the same authenticity as original papers as long as they meet the set technical criteria, the source stated.

The new draft bill is not yet available for public reading.

Is Egypt Warming Up to Crypto?

In 2018, Egypt’s Grand Mufti Shawki Allam banned cryptocurrencies based on Islamic law that declared these currencies as potential threats to the current financial system and risky due to scams and extreme price fluctuations. Moreover, he disregarded cryptocurrencies, such as bitcoin, because they can be issued and used without the control of any governing authority.

The new law could be a sign that the country is warming up to cryptocurrencies as crypto firms continue to penetrate the North African market and as the CBE considers issuing a digital currency.

How easy or difficult it will be for crypto startups to register for licenses remains to be seen. However, it does signal a willingness by Egyptian authorities to talk with the industry as opposed to outright ban it as has been the case previously.

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Crypto.com Introduces Crypto Earn and Crypto Credit

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Crypto.com

Cryptocurrency platform Crypto.com has introduced Crypto Earn and Crypto Credit to enable users to earn interest on their coins and borrow by using digital currency as collateral.

Crypto Earn And Crypto Credit

Crypto Earn is a financial product that allows users to earn as much as eight percent per annum in interest on their cryptoasset holdings.

Crypto.comTo do this, users deposit digital assets into Crypto Earn through the Crypto.com app and then begin accumulating interest each day through their preferred cryptocurrency. To get started with Crypto Earn, users will have bitcoin, Paxos, and TrueUSD to choose from, according to a company press release.

Crypto.com is offering users two fixed periods namely one-month and three-month terms to earn interest on digital assets. The company will soon provide users with a flexible holding term. With Crypto Earn, you can also withdraw and deposit coins at no fees and spend what you earn.

Crypto Credit gives users instant loans with bitcoin as collateral. Users are free from fixed repayment schedules, monthly fees, payment deadlines, and late fees which financial institutions such as banks often impose. Users, therefore, enjoy a flexible repayment schedule in the twelve months from the beginning of the credit term.

Furthermore, users owning MCO tokens staked in the app receive a special rate of eight percent per annum. Users can use their loans to buy more cryptocurrencies on the app or they can spend it on the MCO Visa Card with cash back of up to five percent.

Other benefits of using Crypto Credit are that you do not require credit checks and that you can get the credit limit you want.

“Crypto Earn offers the most attractive interest rates in the market today. With the MCO Visa Card and Crypto Credit, we are uniquely positioned to do it while maintaining sustainable unit economics. MCO Visa Card, Crypto Earn, and Crypto Credit together form a powerful product suite that nobody else in the industry has today. We have never been more excited about the potential of our platform and look forward to continue scaling it globally later this year,” said Kris Marszalek, co-founder and CEO of Crypto.com.

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Different Kinds of Bitcoin Trading Strategies You Should Know About

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trading strategies you should know

Bitcoin has been around for over 10 years now. There are a lot of things that have evolved with it over the years, including how easy and secure it is to buy, the different ways we can buy it, and the various bitcoin trading strategies that people use now.

There are a lot of bitcoin trading strategies now that it could intimidate a lot of newbies trying to get into bitcoin. The truth is, each strategy caters to a specific kind of trader so if you’re new, these strategies might be worth looking into before you invest any kind of money.

Different Strategies

To help get you started on choosing the kind of strategy you’re looking for, here are the two most common strategies that bitcoin traders use:

HODLing

You may have seen this slang around while doing your research. “HODL” refers to holding your position. It was created in 2013 when bitcoin’s price was dropping but a certain user decided not to sell his shares. He meant to write “HOLDing” but ended up making a typo instead: “HODLing”. It eventually caught on and people decided to give it a new meaning: “Holding On for Dear Life.”

The HODLing strategy refers to the holding of your bitcoins in hopes that your investment will grow over time. To start HODLing, buy bitcoins in bulk when the price is low and then keep it close while watching the crypto market. People can hold their positions from weeks to months to even more than a year. It’s the easiest and one of the more common trading strategies.

Day-trading

BTCDay-trading is another very common form of trading in the bitcoin world. The strategy refers to closing all your positions before the day ends. It involves executing long and short trades to capitalize on the market price of that day. Basically, this prevents having open positions overnight by finishing all your trades within the day.

It’s a more technical form of trading and it requires your full attention and a lot of your time. You’ll need to keep a close eye on all your positions and possibly watch multiple screens to do so. It requires a high degree of focus as well as a good knowledge of how the crypto industry works.

Just getting started

These two trading strategies are literally the most common forms of trading. There are so many more strategies such as swing trading and alt-coin filipping that you’ll need to learn but these two should get you started on your bitcoin journey.

Now, all you’ll have to do is decide on which of the two suits you more. Be sure to figure out your game plan before getting into bitcoin at all and your style should follow.

This guest post was contributed by cryptocurrency education and news platform WeAreCryptos. 

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