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Six Tips to Make Your Airdrop a Success

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Make Your Airdrop a Success

Airdrops are becoming increasingly frequent and are a common trend in the crypto space. With thousands of tokens currently in existence and a constant stream of more in development, the number of scam airdrops is also on the rise, therefore distinguishing between legitimate and fake airdrops is a big issue for potential airdrop participants.

With the fallout from the Cambridge Analytica and Facebook data privacy scandal still fresh in people’s minds, there is a heightened awareness around disclosing personal information and data protection — meaning existing mechanics such as Google forms (which require the input of personal details) may discourage potential involvement. Google form airdrops also require significant time and manpower to cross-reference Telegram users with registrants.

Enter the progressive airdrop: by enabling live syncing between platforms, this new kind of technology allows companies to bring more value to their communities, as well as monitor participant engagement.

So what can companies do to ensure a smooth and successful airdrop?

1. Use Telegram

By conducting everything in one place such as messaging app Telegram, it makes life easier for your users who won’t have to struggle with referral links, switching between multiple apps, or losing friends to drawn-out processes.

Instead of copying and pasting, the progressive airdrop model (like the one qiibee uses) will automatically detect when you add a new member to your Telegram group.

Having everything and everyone on Telegram also helps to build your community and encourages conversation starters.

2. Live sync across platforms

By implementing technology that enables live syncing between platforms, this back-end development can help resolve logistical issues, thus eliminating any scope for human error during the process and creating a more seamless system — bringing added value to both your users and your Telegram group.

3. Make it as user-friendly as possible

Consumers know the value of their data, and with ethics and regulation under the spotlight recently, it’s important to take the privacy of your participants into consideration. Airdrop registration should be a simple task with minimal input needed.

While existing mechanics like Google forms require the input of personal details, this can be off-putting to some people and discourages potential involvement. To encourage more involvement, keep things on a need-to-know basis.

4. Reward engagement

Unique to the progressive airdrop model, participants are provided with the opportunity to access more tokens through engagement. Giving control to participants and acknowledging their interactions and milestones is invaluable in building trust.

Recognising achievements with a badge system or leaderboard can motivate participants to be more active in your community channels. This forms a mutually beneficial relationship and further builds loyalty.

5. Monitor spam

Managing community channels such as Telegram during the airdrop process often means dealing with increased volumes of spam and trolling. This can be detrimental to your credibility and have a negative impact on engaged participants contributing to the conversation. Using anti-spam and anti-abuse policies in conjunction with sentiment detecting and text recognition technology are simple ways of maintaining high-quality discussions.

6. Utilise social media

Integrating follow features into your airdrop mechanic invites participants to continue the conversation across different channels. Spreading the word on Twitter, Facebook, and YouTube about a system like the progressive airdrop not only helps to reach new audiences but bolsters your own message on social media.

qiibee’s tiered achievement system-based airdrop will allow users to earn more QBX the more they participate, with 5,928,750 (or US$ 420,000) of QBX tokens up for grabs from this Monday, 21st May. For more information, visit airdrop.qiibee.com

This article was contributed by Gabriele Giancola, co-founder and CEO of blockchain-powered loyalty ecosystem qiibee

*Disclaimer: Readers should do their own due diligence before taking any actions related to the promoted company, product or service. Bitcoin Africa Ltd. is not responsible, directly or indirectly, for any loss or damage caused by or in connection with the use of or reliance on any content, product or service mentioned in this guest post.*

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Particl Launches Decentralised Marketplace With Zero Commission Fees

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Privacy-focused cryptocurrency project Particl has launched a decentralised marketplace with zero commission fees. The new e-commerce platform is leveraging blockchain technology to compete with the likes of Amazon and OpenBazaar.

Privacy and Zero Commission Fees

ParticlCryptocurrencies can be difficult to spend on a day-to-day basis and Particl wants to solve this through its private coin, PART. On the Particl marketplace, users can put the digital currency to use.

The new decentralised marketplace respects user privacy and does not require personal information from its users. The platform only requires a shipping address. Moreover, the decentralised nature of the Particl marketplace ensures that no commissions are added to sales as is the case on Amazon.

According to an article on Big Commerce, fees for sellers can be as much as 45 percent of a product’s cost on Amazon. Particl’s zero-free model, therefore, enables sellers to significantly increase their revenue and lower their prices to stay ahead of the competition while still making a profit.

“Using a combination of P2P and blockchain technologies, Particl Open Marketplace can provide a verifiable private shopping experience that ensures no user data can be created or collected by any party other than the one you are transacting with. The Particl protocol also brings the cost of buying and selling online to the bare minimum as no central entity can charge fees,” said Particl’s Project Marketing and Strategy Manager Paul Schmitzer.

How Particl’s Decentralised Marketplace Works

Particl is uniquely approaching fraud and trade insurance through the use of a double deposit escrow system without intermediaries and with zero fees. This system is based on MAD game theory where two parties deposit PART coins as collateral into a smart contract. Once the transaction between them is complete, the coins are released back to the parties and no fees are charged. This system allows users to be in control of their transactions and to eliminate fraud.

 

Since the marketplace is decentralised, the protocol generates all listing fees and redistributes them to the global network of users.

Particl is made up of three components: an untraceable multi-purpose privacy coin, a private decentralised marketplace where users can shop with cryptocurrencies, and a platform where developers can build decentralised applications.

Particl allows a wide range of cryptocurrencies and uses atomic swaps and third-party integrations to convert these coins to PART during transactions. The company will soon add more payment options to its marketplace.

In 2018, Bitcoin Africa talked to Particl’s spokesperson Desi-Rae about the project. Read the full interview here.

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South Africans Can Now Buy Ether (ETH) Using Rand on Luno

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Global cryptocurrency exchange Luno has now enabled crypto traders in South Africa to buy ether using rand on its platform.

Trading on Luno

LunoLuno offers users an easy and safe place to buy bitcoin and ether and to learn about cryptocurrencies. The exchange has more than 2.7 million customers across 40 countries.

Luno also has a dedicated Ethereum series on its learning platform to help users make informed investment decisions.

Commenting on the new launch, Luno’s General Manager in Africa, Marius Reitz, said: “The direct Ethereum/Rand pair will make it quicker, simpler, and cheaper for customers to interact with and use Ethereum on the exchange. We are working on a number of enhancements to our platform and this pairing has been introduced in response to demand from our customers. Previously, customers could buy Ethereum through our instant buy option but having this ability directly on the exchange makes it faster and cheaper for traders.”

According to Reitz, Luno makes sure that every coin listed in its exchange has undergone due diligence. “There are over 2000 cryptocurrencies. However, many of these are scams, so customers need to trust that the exchange they use has verified the track records of cryptocurrencies available on their platforms. Luno limits the currencies on offer to those on which we have completed extensive research and due diligence and we are satisfied with their credibility in terms of security and adoption. Luno will be adding additional cryptocurrencies to its platform later this year,” he explained.

Luno Report

A recent report from Luno showed that South Africa and other emerging markets would like to see a change in the current financial system.

“Individuals in these markets cannot afford to, and should no longer need to, pay high exchange rates, accept national currency devaluation or lose out when they simply transfer money. Access to a more inclusive financial system will enable people everywhere to think of new and better ways of exchanging value and technology allows this,” Reitz elaborated.

Luno plans to upgrade its platform, expand its team, and open new offices in expectation of the next surge in the value of cryptoassets.

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Emerging Markets More Likely to Adopt Cryptocurrencies from Global Brands, Luno Study Says

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A new study by digital asset exchange Luno indicates that emerging markets are more likely to adopt cryptocurrencies from global brands. This finding was collected from a survey called the ‘Future of Money’ carried out between May 17, 2019, and June 7, 2019. The survey interviewed over 7000 respondents from Nigeria, South Africa, the United Kingdom, France, Indonesia, Italy, and Malaysia.

Emerging Markets, the Future of Money and Libra

According to the ‘Future of Money’ survey, the early adopters of cryptocurrencies are likely to come from emerging markets. The findings, therefore, show a close connection between emerging markets and the future of money confirming the view that those with “less appear to take greater financial risks.”

For instance, more respondents from Nigeria and South Africa than in the UK said a single global currency would make the current financial system better.

African man with smartphoneThese results come at a time when Facebook recently announced that it will introduce Libra, a new digital currency in 2020. The aim of Libra is to help people make financial transactions online, especially in emerging markets where banks are not servicing the population as well as they should be.

Luno’s CEO Marcus Swanepoel said: “As some of the world’s largest tech giants announce they are launching cryptocurrency coins, we believe developing markets will be the lead adopters. Our research shows that in these markets people are more financially savvy because they have to be, which means that they need and understand the benefits the new coins can offer.”

To further show why the future of money could have a greater impact on emerging markets, data from the survey indicated that 33 percent of people in Indonesia are more likely to remain within a set budget compared to 0 percent in the UK.

Additionally, the number of people that establish a monthly budget is 80 percent in Malaysia, 65 percent in Nigeria, 73 percent in South Africa, 74 percent in Indonesia, and 54 percent in the UK. Asked why money is crucial to them, the respondents said it was to secure their families’ well-being (60 percent) and to pay for education.  This answer was given by 25 percent of the respondents from Nigeria compared to 8 percent in the UK.

Luno is a global cryptocurrency company headquartered in London and with offices in South Africa.

Grassroots Adoption

Crypto adoption will probably take place at the grassroots level than at the institutional level, Swanepoel observed. He based this argument on the findings that most people from emerging markets will probably seek financial advice from family, friends, and colleagues than from government organisations.

“It is very clear that if money is not simply a ‘nice to have’ and is vital for your future, then you spend more time understanding it, managing it, preserving it and to an extent being creative with how you maximise the use of it. Therefore, if a cryptocurrency can provide a secure and cheaper means of exchanging value better than the existing system, it will be used. This is why we believe that as new cryptocurrencies linked to global brands are introduced, they will find an important audience in emerging markets,” Swanepoel added.

Luno’s study paints a clear picture of what the future of money could look like. However, certain factors such as Internet connectivity could inhibit the fast adoption of crypto in developing markets.

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